I'm Carl Cummings,
Brand Strategist

I work best with business and nonprofit leaders who aren’t afraid of honest conversations. If you want a real look at what’s working, what’s not, and how to get everyone moving in the same direction — that’s where I come in. I’m not here to polish things up on the surface. I help leaders who are ready to deal with the stuff underneath so the brand starts making sense again — inside and out.

Strategic clarity, custom-built for every client.

What is Brand Strategy?

Every brand drifts over time — people change, goals shift, and the message gets muddy.
My job is to help you get back to center. We dig in, find what’s real, and line everything up again so your brand feels solid and believable.

Discovery → Diagnosis → Alignment → Direction

Retainers &
Engagements

I only work with a few clients at a time so I can stay hands-on.Together we fix what’s out of sync and build a brand system that actually fits how you work.

Brands I Help Realign:

Engagements start at $3,500 per month for ongoing Brand Strategy retainers, or from $3,500 for a one-time Brand Alignment intensive — designed for leadership teams that want focus and direction without a long term commitment.