I'm Carl Cummings,
The Brand Therapist

I help established brands and nonprofits realign their strategy—where clarity comes first.

Strategic clarity, custom-built for every client.

What is Brand Therapy?

Brand Therapy helps organizations realign what they stand for—strengthening relationships inside and out so the brand feels clear, consistent, and believable again.

Discovery → Diagnosis → Alignment → Direction

Retainers &
Engagements

I work with a small number of clients each quarter to keep strategy deep, personal, and effective.

Brands I Help Realign:

Engagements start at $3,500 per month for ongoing Brand Therapy retainers or $3,500 for a one-time Brand Coaching intensive.