Transform Your Brand with The Brand Therapist
Your nonprofit’s story matters. I’m here to help you uncover its full potential with tailored brand strategies that not only look good but drive meaningful connections and results.
I'm Carl Cummings,
The Brand Therapist
Every great brand starts with clarity. As A Brand Therapist, I specialize in helping nonprofits identify what makes their mission unique and communicate it through strategic, visually compelling branding. With decades of experience and a focus on Milwaukee’s nonprofit community, I’m here to guide you every step of the way.Think of me as your partner in building a brand that inspires trust, fosters connection, and fuels your mission.
How I Help Nonprofits Thrive
Brand Therapy Sessions
Work one-on-one to uncover your brand’s unique identity, goals, and audience.
Visual Identity Design
Receive expert advice on the visual aspects of your brand, including logos, color palettes, and design systems, with clear direction for your team or designer.
Strategic Brand Guidelines
Get a roadmap for maintaining consistency across all communications, empowering your team to represent your mission with confidence.
What is Brand Therapy?
Brand Therapy is a guided, strategic process designed to evaluate, clarify, and elevate your brand’s identity. As your Brand Therapist, I’ll help you uncover the strengths of your visual and messaging strategy while identifying areas that need refinement.
Together, we’ll explore:
Where You Are Now: Understanding your current brand strengths and challenges.
Where You Want To Go: Aligning your visual identity, messaging, and goals with your mission.
How To Get There: Actionable insights, strategic recommendations, and introductions to trusted design professionals who can bring the strategy to life.
Package-1
Essentials
Ideal for organizations looking for clarity on their brand identity.
Includes:
1-Hour Brand Therapy Session to identify core brand values, target audience, and goals.
A Summary Document outlining your brand's core identity, messaging recommendations, and key next steps.
A Shortlist of designer recommendations or resources for execution.
Package-2:
Strategy Builder
Perfect for nonprofits ready to take the next step in refining their brand.
Includes:
Everything in the "Essentials" package plus…
A Visual Brand Strategy Document, including recommendations for logo style, color palette, typography, and design elements.
A 2-Hour Deep Dive Session with actionable insights and collaborative planning.
A Tailored Brand Guideline Framework for your team or designer to execute with clarity.
Package 3:
Transformation
Ideal for organizations looking for clarity on their brand identity.
Includes:
Everything in the "Essentials & Strategy Builder" packages plus…
Three Months Of Support, including bi-weekly 1-hour check-ins to oversee progress, ensure alignment, and offer further guidance.
A Full Branding Roadmap covering implementation timelines and stakeholder engagement strategies.
Introductions To Vetted Designers and creative partners with project oversight during execution.